FNC Delivers Highest-Rated Midterm Coverage in Cable News History
FNC was also the Most Engaged News Brand on Social Media
FOX News Channel (FNC) topped all of broadcast and cable news networks for coverage of the 2018 midterm elections on Tuesday, November 6th in total viewers, in addition to delivering the highest-rated midterm coverage in cable news history with total viewers, according to Nielsen Media Research. Co-anchored by Special Report’s Bret Baier and The Story’s Martha MacCallum, FNC averaged 7.8 million in total viewers and 2.4 million in the 25-54 demo from 8PM/ET-11PM/ET, beating NBC (5.7 million P2+; 2.3 million 25-54), ABC (5.3 million P2+; 2 million 25-54), CBS (3.9 million P2+; 1.3 million 25-54), CNN (5.1 million P2+; 2.5 million 25-54) and MSNBC (4.8 million P2+; 1.4 million 25-54) in total viewers, and coming in second overall in the 25-54 demo. For the 6PM-1AM/ET hours, FNC once again topped CNN and MSNBC in total viewers, and beat MSNBC in the 25-54 demo. *Data below.
FOX News Digital also delivered its highest number of page views (125.6 million), uniques on the mobile app (3.7 million), uniques on OTT devices (273,000) and time spent on OTT (26.1 million minutes) this year, according to data from Adobe Analytics. Additionally, November 6th was FOX News Digital’s highest day of Politics page views (33.9 million), uniques (8.8 million) and video starts (4.9 million) this year.
On Social Media, FOX News was the most engaged news brand on Facebook, Twitter and Instagram, and drove 45% more engagement than CNN and MSNBC combined, according to data from Socialbakers. Additionally, on Facebook among the competitive news set, FOX News accounted for 30% of all native video views and 50% of all live video views, almost doubling the nearest news competition (ABC News) in live video views.
***ACCORDING TO NIELSEN DATA**
2018 Midterm Election Coverage (8PM/ET-11PM/ET):
FNC: 7,784,358 P2+; 2,391,778 A25-54
NBC: 5,689,972 P2+; 2,282,316 A25-54
ABC: 5,264,056 P2+; 1,956,719 A25-54
CNN: 5,070,236 P2+ and 2,543,159 A25-54
MSNBC: 4,749,432 P2+ and 1,354,073 A25-54
CBS: 3,859,292 P2+; 1,335,624 A25-54
2018 Midterm Election Coverage (6PM/ET – 1AM/ET):
FNC: 6,121,000 P2+; 1,816,000 A25-54
MSNBC: 3,945,000 P2+ and 1,102,000 A25-54
CNN: 3,884,000 P2+ and 1,870,000 A25-54
FOX News Channel (FNC) is a 24-hour all-encompassing news service delivering breaking news as well as political and business news. The number one network in cable, FNC has been the most watched television news channel for more than 16 years. According to a Suffolk University/USA Today survey, Fox News is the most trusted source for television news or commentary in the country and a 2017 Gallup/Knight Foundation survey found that among Americans who could name an objective news source, Fox News is the top-cited outlet. Owned by 21st Century Fox, FNC is available in 90 million homes and dominates the cable news landscape, routinely notching the top ten programs in the genre.
FOX News Media Contact:
Jaclyn Giuliano; 212.301.3436