FOX NEWS CHANNEL WAS THE TOP-RATED NETWORK FOR COVERAGE OF SPECIAL COUNSEL ROBERT MUELLER’S TESTIMONY BEATING ALL BROADCAST AND CABLE NEWS NETWORK VIEWERSHIP
According to early Nielsen Media data, FOX News Channel’s (FNC) coverage of Special Counsel Robert Mueller’s testimony before both the House Judiciary Committee and the House Intelligence Committee outpaced all broadcast and cable news networks in total viewers. Co-anchored by Special Report’sBret Baier and The Story’sMartha MacCallum, FNC averaged 3 million viewers and 441,000 in the 25-54 demographic on July 24th from 8:15AM-3:45PM/ET. FNC was up across the board versus same time last year – up 119% in total viewers and up 81% in the demographic. Meanwhile, MSNBC averaged just 2.4 million viewers and 347,000 in the demo and CNN averaged just 1.5 million viewers and 365,000 viewers in the demo. FNC also had a double-digit advantage over all three broadcast networks in total viewers– a 43% advantage over ABC (2,124,000 in P2+), a 59% over CBS (1,905,000 in P2+) and a 52% advantage over NBC (1,989,000 in P2+).
For additional context, FNC delivered 2.8 million total viewers for special coverage of the release of the Mueller report on April 18th, 2019 from 9:30AM-1PM/ET. FNC also nearly matched its special coverage of former FBI director James Comey’s testimony on June 8th, 2017 which averaged 3.1 million total viewers.
Additionally, in primetime, FNC was the most-watched cable news network from 8-11PM/ET with 4.3 million viewers and 724,000 viewers in the 25-54 younger demo, defeating CNN and MSNBC combined in total viewers. Hannity was the number one rated show in total viewers with 4.8 million viewers (749,00 in 25-54 demo) while Tucker Carlson Tonight ranked number one in the demo with 765,000 viewers (4.3 million in total viewers).
According to Adobe Analytics, FOX News Digital delivered its highest day of Page Views, Video Initiates and Time Spent since Midterm Election post-day coverage (11/7/18) yesterday. Page views were up double-digits - up 18% with video initiates up 24% and time spent up 43% versus an average Wednesday. July 24th also marked the highest day of page views, video initiates, and time spent this calendar year. In our news competitive set, Fox News remained the #1 most engaged news brand on social media on 7/24/19 (Facebook, Twitter, & Instagram combined).
***All must be attributed to: Early Nielsen Media Research8:15AM-3:45PM/ET (Special Counsel Robert Mueller Hearing Coverage)
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