All FBN Business Day Programs Place Among Top 20 Shows in Business News Viewers
‘Mansion Global’ Notches Most Affluent Program in Cable News Among 25-54 Demographic Year to Date
NEW YORK – November 2, 2021 – FOX Business Network’s (FBN) Kudlow (weekdays, 4 PM/ET) hosted by Larry Kudlow closed out October marking its highest-rated month ever, according to Nielsen Media Research. The program, which averaged 230,000 total viewers, delivered a 10% advantage over CNBC’s Closing Bell for the month. Additionally, FBN’s Business Day (9 AM-5 PM/ET) programming all placed among the top 20 shows in business news viewers, with Liz Claman’s The Claman Countdown (weekdays, 3 PM/ET) nabbing its highest-rated month of the year in the 25-54 demo.
Notably, Kudlow’s October 28th town hall special entitled Kudlow: Save America. Kill the Bill surrounding the Biden administration’s spending bill, notched the program’s highest-rated telecast since it launched earlier this year. Averaging 316,000 total viewers for the hour, it out-rated CNBC’s Closing Bell by 24%.
Stuart Varney’s three hour market-open program Varney & Co (weekdays, 9 AM-12 PM/ET) was the second highest-rated show on the network, averaging 221,000 total viewers, followed by The Evening Edit with Elizabeth MacDonald (weekdays 6 PM/ET) with 146,000 total viewers, FOX Business Tonight (weekdays 5 PM/ET) with 142,000 total viewers, CAVUTO: Coast to Coast (weekdays 12-2 PM/ET) netting 140,000 total viewers, along with Making Money with Charles Payne (weekdays 2 PM/ET) and The Claman Countdown each delivering 131,000 viewers. Maria Bartiromo’s Mornings with Maria (weekdays 6-9 AM/ET) and Lisa “Kennedy” Montgomery’s Kennedy (Monday-Thursday 7 PM/ET) rounded out the top 20 programs in business news.
Following the launch of FBN Prime, FOX Business’ new primetime programming slate, How America Works (Mondays, 8 PM/ET) scored its highest-rated Monday in the timeslot for the year in the 25-54 demo, meanwhile Stuart Varney’s American Built (Mondays 9 and 9:30 PM/ET) delivered FBN’s highest rated Monday in the timeslot for the year in total viewers. Mansion Global (Tuesdays, 9 and 9:30 PM/ET) also notched a new high, delivering the networks best performing 9 PM/ET Tuesday hour of the year in the demo. Meanwhile, CNBC delivered its lowest rated month in the A25-54 demo since October 2003.
Mansion Global, which explores luxury real estate, was the most affluent program among the 25-54 demo with an average median income of $168,200 year to date. The audiences for Kennedy, CAVUTO: Coast to Coast, Making Money with Charles Payne, The Claman Countdown, Wall Street Journal at Large (Fridays, 9:30 PM/ET) and Kudlow all averaged above $110,000 in median income, placing among the top 20 most affluent shows in cable news.
FOX Business Network (FBN) is a financial news channel delivering real-time information across all platforms that impact both Main Street and Wall Street. Headquartered in New York — the business capital of the world — FBN launched in October 2007 and currently ranks among the top business channels on television. The network is available in nearly 80 million homes in all markets across the United States. Owned by FOX Corporation, FBN is a unit of FOX News Media and has bureaus in Chicago, Los Angeles, and Washington, D.C.
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