FOX BUSINESS NETWORK POSTS DOUBLE-DIGIT GAINS YEAR-OVER-YEAR IN BUSINESS DAY, MARKET HOURS AND TOTAL DAY DURING MONTH OF APRIL 2025
FBN Beat CNBC in M-F Total Day for the 13th Consecutive Month with Total Viewers
Network Held Eight of the Top 20 Most-Affluent Cable News Programs with Younger Viewers
FBN’s ‘Kudlow’ Marked 24th Straight Month as the Top-Rated Program in Business News
NEW YORK – April 29, 2025 – FOX Business Network (FBN) saw double-digit gains year-over-year in business day, market hours, and total day during the month of April, according to Nielsen Media Research. In April, FBN beat CNBC with M-F total day viewers for the 13th consecutive month. Additionally, the network held eight of the top 20 most-affluent cable news programs with the younger demo. FBN’s Kudlow closed out the month as the most watched business program for the 24th consecutive month.
As the markets reacted to the tariff changes made by the new administration, FBN notched double-digit year-over-year increases in business day, nabbing a 15% increase (225,000 total viewers), market hours with 16% growth (214,000 total viewers) and M-F total day, which secured gains of 12% (141,000 total viewers). In addition, FBN’s 141,000 total day viewers beat CNBC for the 13th consecutive month.
Notably, FBN scored eight of the top 20 most-affluent cable news programs with younger viewers for the month. Maria Bartiromo’s Wall Street led the way with an average median income of $244,900, followed by Barron’s Roundtable ranking in at number three with an average income of $189,600. Mornings with Maria, The Big Money Show, Varney & Co., Kudlow, Making Money with Charles Payne and The Claman Countdown each secured viewers with an average median income of $136,600 or greater.
In the 4 PM/ET hour, Larry Kudlow’s eponymous Kudlow (4 PM/ET) reached its 24th consecutive month as the top program in business news. The program crushed its competition, CNBC’s Closing Bell with a 61% advantage (336,000 total viewers) for the 43rd straight month. Market open program, Varney & Co. (9 AM/ET-12 PM/ET) secured a 6% advantage over CNBC’s Squawk on the Street & Money Movers capturing 268,000 total viewers and marking the program’s 38th straight win over its competition.
The network’s three-hour pre-market program, Maria Bartiromo’s Mornings with Maria (6-9 AM/ET) drew 123,000 total viewers, seeing a 22% year-over-year gain. Each additional FBN core program saw double-digit gains compared to 2024, including The Big Money Show (12-2 PM/ET; + 25% YOY with 180,000 total viewers), Making Money with Charles Payne (2 PM/ET; + 24% YOY with 181,000 total viewers) and The Claman Countdown (3 PM/ET; + 15% YOY with 183,000 total viewers). Additionally, Making Money with Charles Payne and The Claman Countdown delivered their highest rated month since 2022 with total viewers.
FBN’s post-market program, The Evening Edit (5 PM/ET) crushed CNBC’s Fast Money with total viewers for the 14th consecutive month with a 9% advantage (203,000 total viewers). In addition, The Bottom Line (6 PM/ET) dominated CNBC’s Mad Money, seeing a 16% difference (176,000 total viewers). On Fridays, both Maria Bartiromo’s Wall Street (7-7:30 PM/ET) and Barron’s Roundtable (7:30-8 PM/ET) saw advantages over CNBC’s programming with 40% and 6%, respectively.
***Below is the data according to Nielsen Media Research
Ratings for the month April 2025
Business Day Viewership (M-F 9:30 AM-5 PM/ET)
FBN: 225,000 total viewers
CNBC: 228,000 total viewers
Market Hours Viewership (M-F 9 AM-4 PM/ET)
FBN: 214,000 total viewers
CNBC: 233,000 total viewers
Total Day Viewership (M-F)
FBN: 141,000 total viewers
CNBC: 140,000 total viewers
**Program Specials Excluded**
Sourcing: Nielsen, Live + SD Apr’25 (3/31/25-4/25/25). Business Day (M-F 9:30am-5pm), Market Hours (M-F 9am-4pm), M-F Total Day (Based on each network’s Nielsen defined programming day). Business News Ranker M-F 5am-8pm Business Programs (Excludes Specials & Repeats).
FOX Business Network (FBN) is a financial news channel delivering real-time information across all platforms that impact both Main Street and Wall Street. Headquartered in New York — the business capital of the world — FBN launched in October 2007 and is currently the top business channel on television. The network is available in more than 60 million homes in all markets across the United States. Owned by Fox Corporation, FBN is a unit of FOX News Media and has bureaus in Chicago, Los Angeles, and Washington, D.C.
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FOX Business Network Media Contact:
Courtney Ur: 212.301.3951 or Courtney.Ur@FOX.com