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During Election Month, FBN Sets Records as CNBC Posts Lowest-Rated Month in Primetime Since 1993

FBN Beats CNBC in Business Day and Total Day Viewers

Nearly All FBN Programs Deliver Double-Digit Advantages Month-Over-Month 

‘Kudlow’ and ‘Varney & Co’ Continue Reign as Top Business Programs 

NEW YORK – November 26, 2024 – FOX Business Network (FBN) delivered record numbers across business day, total day and primetime for the month of November, sweeping CNBC for the first time ever in primetime viewers and the 25-54 demo, according to Nielsen Media Research. Fueled by the 2024 election, FBN also notched its second consecutive business day win over CNBC in viewers and its eighth straight monthly victory in total day viewers. Across all key dayparts, FBN delivered year-over-year gains while CNBC netted network lows dating back to 1993 in primetime. Notably, FBN’s market-open and close programming, led by Kudlow and Varney & Co, remained the top two programs in business news. 

During November, FBN nabbed 220,000 in business day viewers (9:30 AM-5 PM/ET), an 8% advantage over CNBC and a 15% year-over-year advantage, marking FBN’s highest rated month since 2023. Across total day, FBN drew in 155,000 viewers, a 25% gain over CNBC, delivering its highest rated total day since 2020. In primetime, FBN saw a whopping 58% viewership increase year-over-year, while the 25-54 demo grew 106% and the 35-54 demo posted a 50% advantage. 

Once again, Larry Kudlow’s eponymous program, Kudlow (weekdays, 4 PM/ET), was the top-rated show in business television for the 19th month in a row and delivered its fourth highest month since show launch. Scoring 343,000 viewers, Kudlow also saw an 88% advantage over CNBC’s Closing Bell (182,000), besting its 4PM/ET competition for the 38th month in a row. Additionally, Stuart Varney’s three-hour market-open program Varney & Co (weekdays, 9 AM-12 PM/ET) notched 33 months beating CNBC’s Squawk on the Street/TechCheck (FBN 270,000 P2+ vs. CNBC 203,000 P2+) and placing second on the business news ranker.  

During the critical pre-market hours, Maria Bartiromo’s Mornings with Maria (weekdays, 6-9 AM/ET) drew 129,000 viewers across its three hours, marking its 10th consecutive monthly win over CNBC’s SquawkBox and its highest rated month since 2022 with viewers. FBN’s additional core business day programs including, CAVUTO: Coast to Coast (weekdays, 12 PM/ET; 163,000 viewers) anchored by Neil Cavuto, The Big Money Show (weekdays, 1 PM/ET; 153,000 viewers), Making Money with Charles Payne (weekdays, 2 PM/ET; 153,000 viewers) and The Claman Countdown (weekdays, 3 PM/ET; 158,000 viewers) anchored by Liz Claman all scored placements in the top 15 business programs on television with total viewers and each notched their highest rated months with A25-54 since 2023. During post-market coverage, FBN’s The Evening Edit (weekdays, 5 PM/ET; 210,000 viewers) with Elizabeth MacDonald posted its most-watched month ever since it moved to the 5 PM/ET hour and The Bottom Line (weekdays, 6 PM/ET; 193,000 viewers) marked its highest rated month since launch. Additionally, both shows led CNBC for the ninth consecutive month. On Fridays, Maria Bartiromo’s Wall Street (Fridays, 7-7:30 PM/ET; 89,000 viewers) posted a 24% advantage over CNBC’s programming.

***Below is the data according to Nielsen Media Research

Ratings for the month of November 2024

Business Day (M-F 9:30 AM-5 PM/ET)

FBN: 220,000 total viewers and 13,000 A25-54

CNBC: 203,000 total viewers and 47,000 A25-54

Market Hours (M-F 9 AM-4 PM/ET)

FBN: 205,000 total viewers and 12,000 A25-54

CNBC: 205,000 total viewers and 48,000 A25-54

Total Day M-F

FBN: 155,000 total viewers and 19,000 A25-54

CNBC: 124,000 total viewers and 30,000 A25-54

**Program Specials Excluded​**

Sourcing: Nielsen, Live + SD Nov’24 (10/28/24-11/22/24). Business Day (M-F 9:30am-5pm), Market Hours (M-F 9am-4pm), M-F Total Day (Based on each network’s Nielsen defined programming day). Business News Ranker M-F 5am-8pm Business Programs (Excludes Specials & Repeats).

FOX Business Network (FBN) is a financial news channel delivering real-time information across all platforms that impact both Main Street and Wall Street. Headquartered in New York — the business capital of the world — FBN launched in October 2007 and is currently the top business channel on television. The network is available in nearly 80 million homes in all markets across the United States. Owned by Fox Corporation, FBN is a unit of FOX News Media and has bureaus in Chicago, Los Angeles, and Washington, D.C.

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FOX Business Network Media Contacts:

Courtney Ur: 212-301-3851 or Courtney.Ur@FOX.com

Sofie Watson: 212.301.3818 or Sofie.Watson@FOX.com